Mnemonic Agency

Client Need

While working at Effectv my new executive creative director came to my team to help create an in-house creative agency. We were tasked with defining the brand from the ground up, including visual identity, brand voice, iconography, logo, typography and more.

My Solution

Starting with a model for the portfolio site, there were multiple iterations of the logo and photography treatment before landing on this final look. The iconic dots, cross hatching and color palette. In collaboration with the executive creative director, we defined the photography style with quirky images and a focus on diversity. For the launch of the brand we simultaneously did an internal company launch and a social media launch on instagram.

Adobe Photoshop / Adobe Illustrator / Logo Design / Branding / Brand Design / Typography / Photography

Additional Project Info

I am currently maintaining and building the mnemonic brand with updates to the imagery available to our internal teams. I am also maintaining the social media channels, Instagram and Linkedin, building brand awareness and furthering the visual identity.